15 YEARS ACROSS
VINFAST
TIKTOK
HOME CREDIT
VIETJET
UNILEVER
WIPRO UNZA
P&G
Untold Stories
" Most growth problems are rarely just marketing problems. Behind every stalled business is usually a leadership or organizational truth waiting to be confronted."
- JASMINE NGUYEN
WHERE I ADD THE MOST LEVERAGE
Three problems
I solve consistently.
01
Growth Systems
Marketing is active but not converting. I diagnose where the system breaks and rebuild it for sustainable, measurable growth.
02
Marketing - Commercial Alignment
When marketing and sales operate as two departments instead of one revenue system - I design the alignment that closes the gap.
03
Leadership Decision Clarity
A founder or executive needs a thinking partner at the strategic level.
Someone who has sat in the same chair - and asks the right questions.
The right question at the right moment can change the entire trajectory of a business decision. That's not philosophy _ that's what I've seen happen, repeatedly, in rooms where the stakes were real.
FROM 15 YEARS IN THE ROOM
ADVISORY WORK
FOR BUSINESSES
Strategic Consulting & Fractional Marketing Expert
Growth strategy
Brand - marketing strategy
Marketing - commercial alignment
Executive leadership
Selective engagement.
Serious outcomes.
I work with a small number of businesses and leaders at a time. Every engagement is built for your specific context - not adapted from a generic framework.
FOR INDIVIDUALS
Executive Thinking Partnership
Career transitions
Leadership decisions
Strategic clarity for senior professionals
ABOUT JASMINE
An operator,
not just
an advisor.
15 years building brands and driving revenue growth across Vietnam's most demanding environments - consumer goods, aviation, fintech, electric vehicles and digital platforms.
The frameworks I bring aren't borrowed from textbooks.