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Marketing
Where does the ambition to step out of our comfort zone intersect with finding the right fit in a new role?
This question has been on my mind after a diverse journey in marketing led me to seek new challenges that would push my boundaries. This path of discovery brought interesting turns: I found myself proactively declining a marketing role, while at the same time, facing a rejection in a field that was entirely new to me. The most memorable rejection was from the interview process for the Head of Insights & Special Projects at Company X. The task was a strategic case study on acc
Oct 14, 20252 min read
IP Marketing Mindsets I Used to Build TikTok Awards Vietnam (2020-2023)
TikTok Awards Vietnam (2020 -2023) For nearly 15 years in this profession, there's one question that has always preoccupied me: Will our...
Jul 31, 202513 min read
WHAT ARE WE CHASING?
People often talk about the importance of finding answers, but I've realized that the real power lies in asking the right questions....
Jul 16, 20256 min read
W&W #7: Personal Branding: To Be Present or To Be Hidden?
Have you ever asked yourself: Is personal branding ultimately about being present or being hidden? People often talk about the importance...
Jul 15, 20256 min read
Does a CEO Truly Know Which CMO They Are Looking For?
" People often talk about the importance of finding answers, but I've realized that the real power lies in asking the right questions....
Jul 7, 20259 min read
Are You Looking for a Creative Sorcerer or a Growth Architect?
Marketing vs communication "People often talk about the importance of finding answers, but I've realized that the real power lies in...
Jul 1, 20257 min read
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