BUSINESS ADVISORY
Growth strategy
for businesses
navigating complexity.
Strategic consulting and fractional CMO services for founders and leadership teams who need senior marketing intelligence - without the full-time hire.
$2M
Sponsorship revenue created from zero at TikTok Vietnam.
+38%
Brand awareness uplift in one fiscal year.
15 years. VinFast. TikTok. Home Credit. Vietjet. Unilever. P&G.
B2C/ B2B and C-suite to frontline.
WHO I WORK WITH
Is this the
right fit?
Right for you if...
You have a marketing or sales function that isn't converting at the level it should - B2C or B2B
You're scaling and need senior marketing leadership without a full-time C-suite hire
You have budget and initiatives in flight but no clear system connecting them to measurable revenue growth
You want honest, direct strategic advice - not comfortable answers that avoid the real problems.
Leadership is committed to moving fast and making decisions when they need to be made
Probably not right fit...
You're looking for a vendor to execute campaigns or manage ads day-to-day
You want a startegy document but aren't ready to act on it
You need a consultant to manage your team for you
Leadership availability is limited or decision - making is consistently slow
This works best as a real partnership. I commit full strategic attention. You commit access, speed, and ownership of execution.
WHAT I DO
Core areas
of focus.
Every engagement is tailored to your context - industry, stage, and challenge. These are the areas where I add the most leverage.
01
Brand & Positioning
Sharpen your market message and build a brand that earns trust before any sales conversation begins.
02
Growth & Conversion
Identify where growth leaks across acquistion, conversion and retention.
03
Marketing - Sales alignment
Design the model that makes marketing and sales operate as one revenue system.
04
Digital Chanel Strategy
Audit spend across all digital channels. Reallocate toward what's working.
05
Growth Roadmap & KPIs
A 12-14 month roadmap with 90 day sprints, named owners, and metrics from revenue to operations.
06
Fractional CMO/ Marketing Head
Strategic marketing leadership at the executive level. Without the full-time commitment.
ENGAGEMENT OPTIONS
Three ways
to work together.
Engagement are modular. Start with a diagnostic, then decide whether to extend. No lock-in beyond each phase.
3 weeks. Identify the real problem before solving it.
Package A - Diagnostic Sprint
On request
Fixed scope. no suprise
A focused 3-weeks audit of your growth system - from how customers first hear about you to why they do or don't convert. Evidence first, no assumptions.
Performance leakage map
Quantify, stage-by-stage view of where your growth funnel breaks.
Root cause report
The 3-5 failure points driving most of your gap.
Customer journey map
Where trust builds and breaks across your touchpoints.
30-days quick wins
Five actions the team can execute immediately.
Scope for phase 2
A data-grounded brief for phase 2.
5 weeks. From diagnosis to executable blueprint.
Package B - Growth System Design
On request
Recommended after package A
Translates the diagnostic findings into a fully designed growth system - build from your own data, calibrated with your team, structured for immediate implementation.
Positioning & audience framework
Clear, differentiated market message tested against your ideal customer profile.
Customer prioritization model
Who to focus on, in what order, and through which channel.
Marketing - sales operating model
Handoff protocols so both teams operate as one revenue function.
Channel strategy & budget allocation
Reallocation toward what actually works.
24-month growth roadmap + KPI tree
Phased initiative plan with 90 day sprints, named owners, and metrics from revenue to operations.
Package C - Fractional CMO/ Marketing Head retainer
6 months. Executive - level strategic leadership. No full time hire required.
Monthly retainer
4-6 advisory days/month
Strategic marketing leadership embedded at the executive level. I set direction, challenge thinking and course - correct in real time. Your team implements. Accountability is driven through governance and leadership alignment - not day - to - day management.
Strategic governance
Monthly strategic calibration. Direction setting, not reporting.
Growth oversight
On going review of what's working and where to reallocate attention.
Leadership alignment
Quarterly strategy sprint. Roadmap recalibration.
Ad hoc access
Direct access between asessions for decisions that can't wait.
6- month arc
Activate -> Calibrate -> Assess -> Scale -> Transfer -> Close. Each phase has a defined output and a defined owner.
WHY JASMINE
What makes this
engagement different.
"The person delivering it has sat in the exact chair your leadership sits in - with real budget, real teams, and real accountability for revenue outcomes across both consumer and business markets."
C-Suite
Worked closely with senior leadership at VinFast, TikTok and Vietjet on growth and strategic marketing intiatives. Understands how decisions are made at the very top.
B2C + B2B
P&G, Unilever, Vietjet (B2C) through to Home Credit, VinFast, TikTok (B2C/B2B). Cross sector pattern recognition is the leverage.
EMBA
Executive MBA, Université du Québec à Montréal (UQAM), 2023–2025. Academic rigor anchoring 15 years of field experience.
"What struck me most was her ability to see the real problem clearly - and move on it before others has finished describing the symptoms."
Jordan Guo - Head of Marketing APAC, TikTok Global
"She operates at a level where strategy and execution aren't separate things. One of the reare leaders who can hold both at once".
Le Van - Vice Managing Director, YouNet AM
GETTING STARTED
How this
works.
1
Reach out
Send a message with a brief description of your challenge and context.
2
Discovery call
A 30-45 minute conversation to understand your situation and whether this is the right fit. Direct questions on both sides.
3
Tailored proposal
If we're aligned, I send a proposal specific to your context and challenge.
4
Kick off
NDA signed, agreement in place and we begin - with clarity on priorities, ownership and pace.
On package selection. Most clients start with Package A to validate the problem before committing to larger scope. Packages B and C are activated only after sign-off the preceding phase - either party can choose not to proceed, with no penalty beyond completed work.