ABOUT JASMINE
Built inside complexity.
Strategy shaped by reality.
Strategic advisor and executive thinking partner.
Growth, leadership and the human systems behind them. 15 years. Ho Chi Minh City.
BRAND STORY
S - SUCCESS
The path is not straigth.
Every success story contains fracture points. Places where pressure became pivot.
J - JOURNEY
Depth before growth
The letter J curves down before it turns back. Before going far, you need to know who you are.
THE SEED
One right question changes everything.
Not a deck. A question asked at the right moment - and the direction shifts.
A seed.
A journey
A success
Every real transformation begins with a seed.
Small enough to overlook. Powerful enough to change the course of a business - or a life.
The journey is never straight. Fractures and reversals are not failure. They are where enough pressure builds to break open in a new direction.
" I've learned that most growth problems are rarely just marketing problems. Behind every stalled business is usually a leadership or organizational truth waiting to be confronted."
- JASMINE NGUYEN
CAREER
15 years.
Every role, a school.
2019 - Present
2024 - 2025
2020 - 2024
2019 - 2020
2016 - 2019
2011 - 2014
Business Advisor, Guidepoint.
Expert consultations · SMB strategy advisory
VinFast
Chief Growth Officer · VinFast electric vehicles · Vietnam market
TikTok
Vietnam Head of Marketing · 4 years · +38% top-of-mind · $2M sponsorship revenue from zero · Bold Explorer Award 2020
Home Credit
Marketing Manager · Vietnam market
Vietjet Air
Deputy Marketing Manager · Vietnam, SEA, Taiwan, Japan, Korea markets
Unilever Vietnam - Wipro Unza Vietnam - P&G Vietnam
Assistant Brand Manager
EDUCATION & CREDENTIALS
The foundation
behind the work.
-
Executive MBA - UQAM Montreal - 2023 - 2025
-
ICF ACC pathway (in progress)
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Clifton Strengths 34 assessed
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PI Behavioral Assessment - ENFJ
-
BSc Foreign Trade Admin - UEH 2007 - 2011.
AWARDS
2023
2021
2020
2016
2015
2015
2010
TikTok Awards - Bytestyle Team Award
Asia Pacific Enterprise Award - Inspirational Brand
TikTok Bold Explorer Award - Top marketer
Vietnam Young Lions Finalist - Marketer category
#1 YouTube Ad of Asia Pacific - Unilever campaign
Unilever VN Marketing Award - Talkability
P&G ASEAN Business Challenge - 30 young talents
CLIFTONSTRENTGHS
How I
operate.
#1
Empathy
Read the room before the data confirms it.
#2
Communication
Help you articulate what you already know but can't yet say
#3
Connectedness
Find the underlying pattern - in markets, organizations, and decisions.
#4
Developer
Recognize potential before it becomes obvious
#5
Positivity
Hold energy and direction through extended, ambiguous engagements.
WHAT COLLEAGUES SAY
In their words.
"Strategically sharp, deeply reflective, and unusually fast at learning. The kind of leader who makes everyone around her better."
Jordan Guo - Head of Marketing APAC, TikTok Global
"Her learning agility is rare. Every time we met — after a week or just a few days — she had something new to bring. A leader who never stops building."
Le Van - Vice Managing Director, YouNet AM