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IP Marketing Mindsets I Used to Build TikTok Awards Vietnam (2020-2023)
TikTok Awards Vietnam (2020 -2023) For nearly 15 years in this profession, there's one question that has always preoccupied me: Will our work truly leave anything behind, long after the KPIs are met and brilliant campaigns are forgotten? Perhaps every marketer has stood at a silent crossroads: on one side, the pressure to prove immediate results with numbers that sweep us away; on the other, the aspiration to contribute deeper, long-term value to the brand-a goal that feels b
Jul 31, 202513 min read


The Wheel of Life - The goal is not a perfect circle 🛞
Here is a polished and engaging English translation of your post! The message is fantastic for encouraging structured self-reflection and mental clarity in your audience. Have you ever heard of the Wheel of Life? If someone had asked me to draw my Wheel of Life a few years ago, it would have looked pretty... funny 😅. "Career & Learning" might have been at a 9, but "Health" and "Relationships" would have slumped to a 4. At the end of 2024, I truly sat down to "audit" my life
Jul 1, 20252 min read


Are You Looking for a Creative Sorcerer or a Growth Architect?
"People often talk about the importance of finding answers, but I've realized that the real power lies in asking the right questions. "Wander & Wonder" is a series about that very journey: from the days of 'wandering' aimlessly through career crossroads and decisions, to the "wonder" moment - the moment I dared to ask and began seeking answers to my own deepest questions. Welcome to the first post in this series, and let's ponder this question together." — Jasmine Nguyen The
Jun 19, 20257 min read
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