TikTok Awards Vietnam (2020 -2023) For nearly 15 years in this profession, there's one question that has always preoccupied me: Will our work truly leave anything behind, long after the KPIs are met and brilliant campaigns are forgotten? Perhaps every marketer has stood at a silent crossroads: on one side, the pressure to prove immediate results with numbers that sweep us away; on the other, the aspiration to contribute deeper, long-term value to the brand-a goal that feels b